Case Studies

Challenge

Pre-production phase for large-scale VFX projects required weeks of concept art iteration, slowing down the pipeline and inflating budgets.

Solution

SQUAD adopted RefGen.AI as their primary R&D and Visual Development tool. They utilize our Professional AI Generation Suite to rapidly visualize complex scenes and lighting setups before 3D production.

Results

• • Accelerated Lookdev phase by 300%
• • Successfully renewed B2B Enterprise subscription due to high ROI
• • Integration into daily workflows for high-fidelity commercial projects

Challenge

Needed a scalable generative AI solution for internal marketing and to provide accessible tools for thousands of students without requiring expensive hardware.

Solution

Full-scale integration of RefGen.AI. The platform generates all primary graphic design assets for school marketing and provides an educational gateway for students to learn generative pipelines.

Results

• • Complete automation of marketing asset production
• • Active usage by hundreds of design students
• • High-load stress test handled seamlessly by Google Cloud architecture

Challenge

Individual lead artists at top European and Global production houses needed rapid storyboarding and pitch deck creation tools.

Solution

Professionals choose RefGen for its precise prompt adherence and high-resolution upscaling capabilities, utilizing it for rapid visualization of major film and game projects.

Results

• • Used for rapid storyboarding across major productions
• • High-resolution upscaling meeting professional standards
• • Seamless integration into existing creative pipelines